Marketing

Information wants to be free*

*No, that’s not what he said, and no, it’s not completely true. Thirty-five years ago, in a conversation with Steve Wozniak (pioneer of the personal computer), Stuart Brand (founder of the Whole Earth Catalog along with many other foundational disruptions), said: On the one hand you have — the point you’re making Woz — is that information sort of wants to be expensive because it is so valuable — the right information in the right place just changes your life. On the other hand, information almost wants to be free because the costs of getting it out is getting lower and lower all of the time. So you have these two things fighting against each other. This is prescient, and it deserves to be quoted or at least paraphrased correctly. Information wants to be free or it wants to be...

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Marketing

How to position your firm in 6 months

Sometimes, all you need is a kickstart. That’s all it took for Julia Nable, co-founder (with her partner) of SandorMax, to decide how to position their small Connecticut-based firm after 6+ years in business.  I met with Julia and Zoltan for a 2 hour consultation in June 2011 (almost exactly 6 months ago). Then, in early December, Julia wrote to tell me they’d made great strides with their positioning and their target market, healthcare and bioscience companies – and that they were accepted as speakers at a prestigious industry conference later this year.   I was like a proud parent! Here’s how it happened.  First, like everyone else, they were generalists, until they came to the realization that this approach just wasn’t working. She said, “We were so broad that we were taking any work th

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Investments

The Top 5 Key Benefits of Purchasing and Owning Investment Real Estate

So... You may ask yourself, why should you buy or invest in real estate in the First Place? Because it's the IDEAL investment! Let's take a moment to address the reasons why people should have investment real estate in the first place. The easiest answer is a well-known acronym that addresses the key benefits for all investment real estate. Put simply, Investment Real Estate is an IDEAL investment. The IDEAL stands for: • I - Income • D - Depreciation • E - Expenses • A - Appreciation • L - Leverage Real estate is the IDEAL investment compared to all others. I'll explain each benefit in depth. The "I" in IDEAL stands for Income. (a.k.a. positive cash flow) Does it even generate income? Your investment property should be generating income from rents received each month. Of cour...

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Business

The Structure of Your Business Plan

Your business plan is vital to establish the structure of your business, its aims and objectives, strategies, products and staffing. It is used to plan and manage your business, apply for funding or show to potential investors. It has ten main parts and these are: 1. Cover and index Sounds a little silly, but a great cover to your business plan will show the professionalism and care that has gone into its production. It is also the ideal place to include your company logo and contact details. If appropriate, include photos of your products. Vitally you should also include your company name and number as well as your contact details such as address, website, social media accounts and email and phone number of your relevant director. You will surprised at the number of people that forget

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