Marketing

2020 Valentine’s Day GIF Guide

This Valentine's Day, forget a dozen roses. You need a dozen GIFs. The reason: Eye-catching visuals like GIFs in emails can increase click-through rates by 42% and conversion rates by 103%, and may positively impact your sales. Go ahead and add GIFs to your February email campaigns. The AWeber design team has already done the work for you and created 12 downloadable Valentine's Day GIFs! Just download them and add them to your emails using AWeber’s ridiculously easy-to-use Drag and Drop message editor. These GIFs will be a sweet treat for your subscribers — and your bottom line. Not an AWeber customer yet? Create your FREE account right now, and see how easy it is to use one of these GIFs in our Drag-and-Drop message editor. Download Your Valentine’s Day GIFs Step 1: Find the animated

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Marketing

Self, community and motivation

Me & Now vs. Us & Later This is the conflict every culture lives with. Modern industrialism has embraced the extraordinary power of instant gratification and has amplified it by reminding us that only you know what you want and need. Fast food plus the me generation. What you want, when you want it. Years ago, I co-authored a paper that, if implemented would probably have solved our shameful shortage of available organs for donation. In prioritizing people who need a donation, we’d settle a tie by sorting people by how long they’d been on the donor registry. If you’re not willing to sign up to give (one day far in the future) then you don’t get priority to get (when you need it). The self-focused need to be on the list early would essentially eliminate the n

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Marketing

Best Marketing Tools

Best Marketing Tools What is Marketing Tools? The definition of a marketing tool is the product development and promotion strategy and functions that a company uses to develop and promote its products or services. An example of marketing tools are market research surveys and focus groups.   Free Email Marketing Tools Email marketing is one of the more technical marks in the digital marketing world, which can be exciting if you want to work in a technical role without a developer. As an email marketer, you'll get your dev chops using HTML, CSS, and JavaScript to code email. You will also need to manage a database of users and analyze data about the email you send. If you work in email marketing in an established company, then you are likely to develop a specialty in some

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Marketing

7 of the Costliest Blogging Mistakes Businesses Frequently Make

It doesn’t take much to start a blog. All you need is some basic internet know-how and you can use a drag-and-drop CMS system to design a sleek blog and begin publishing content. Unfortunately, these low barriers to entry enable businesses to start blogs without much of an investment in learning the ins and outs of how content marketing is supposed to fit into their larger digital strategies. At best, this wastes time and creative energy. At worst, it negatively impacts brand image and erodes trust with customers. The 7 Mistakes You Don’t Want to Make For brands that want to excel with digital marketing, SEO, and website traffic, blogging is a powerful and practical strategy. Research shows that companies with blogs receive 97 more links and 55 percent more traffic to their websites tha...

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