Marketing

Curating Content for the Disabled: A Guide to Web Accessibility

Imagine this: You’re working on content curation for your business site’s blog. You’ve plotted out different audiences and created personas and researched which customer needs and interests you need to address. You’ve thought about which relevant content you need to keep driving traffic while advancing your other marketing goals.  And then a colleague upsets all your plans by pointing out that you’ve ignored everyone with disabilities. What do you do next? Why You Need to Curate Content for People with Disabilities Ignoring people with disabilities isn’t just politically incorrect. It can also hurt your business. Today, 18% of Americans live with disabilities, making up around one-sixth of your audience. Thanks to medical advances, the number of people living fulfilling lives ...

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Marketing

Power Your Agency’s Growth with Email Marketing

Do you own or work for an agency that wants to deliver exceptional value to your clients? Do you also want to accelerate the growth of your own business? Then you should partner with AWeber. We’ve been an innovative market leader helping more than 1,000,000 small businesses for more than 20 years. With AWeber, you can quickly provide new service offerings that generate billable hours for your agency. You get access to powerful, easy-to-use features so you can craft a compelling email marketing program that attracts new clients, retains customers for longer, and generates additional revenue streams. Here are some of ways agencies find success with AWeber: Easily onboard and manage clients: AWeber’s Team Hub management feature allows you to create separate accounts for every...

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Marketing

Are Plain-Text Emails More Likely to Reach the Inbox than HTML Emails?

Has a marketing "expert" told you plain-text emails hit the inbox more often than HTML emails? Or that plain-text emails have a 100% deliverability rate? If so, they’re lying or misinformed. In this post, I’ll debunk the common myth that plain-text emails reach the inbox more than HTML emails. Plain-text emails are NOT more likely to reach the inbox. I interviewed email marketing and anti-spam expert Laura Atkins to get her take on this myth. Laura is a founding partner of the anti-spam consultancy and software firm Word to the Wise, and she has over 20 years of experience tracing internet abuse. At Word to the Wise, she advises businesses on how to reach the inbox and respond to spam complaints. I asked Atkins if plain-text emails are more likely to reach the inbox. ...

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Marketing

Why marketers should avoid discounting (and what you can do instead) [OC}

Source (with images): https://www.linkedin.com/pulse/you-cannot-buy-customers-why-marketers-should-avoid-grolleman/ ​ ~ I can count on one hand the times I’ve cooked the last year, living in Shanghai. Thanks to coupons on food delivery APP’s, not only is it often cheaper to have food delivered than to eat it at a restaurant, it’s difficult to make dishes yourself in your own kitchen and compete on price with the raw ingredients you have to buy (and cooking skills, but that is not the point here). There was a time though, that this was even more extreme. A few years ago you could basically eat for free if you’d just change APP every day, each platform offering weekly coupons you could use. Now only Ele.ma and Meituan remain. We saw a similar price war in 2018 and 2019 with sharing b

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