Marketing

7 of the Costliest Blogging Mistakes Businesses Frequently Make

It doesn’t take much to start a blog. All you need is some basic internet know-how and you can use a drag-and-drop CMS system to design a sleek blog and begin publishing content. Unfortunately, these low barriers to entry enable businesses to start blogs without much of an investment in learning the ins and outs of how content marketing is supposed to fit into their larger digital strategies. At best, this wastes time and creative energy. At worst, it negatively impacts brand image and erodes trust with customers. The 7 Mistakes You Don’t Want to Make For brands that want to excel with digital marketing, SEO, and website traffic, blogging is a powerful and practical strategy. Research shows that companies with blogs receive 97 more links and 55 percent more traffic to their websites tha...

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Marketing

5 Ridiculously Cool Ways We’ve Used AMP for Email

Everything you know about email is about to dramatically change forever.  That’s a bold statement, but it’s true...I know because my AWeber teammates and I are using revolutionary email technology that wasn’t widely available a year ago. In fact, we were one of the first marketing teams to start using it a few months ago.  I’m talking about AMP for Email. What is AMP for Email? With AMP (which stands for Accelerated Mobile Pages) for Email, your message is no longer a stagnant document that gathers dust inside an inbox after it’s read. It’s now a living, ever-changing experience that encourages the reader to stick around. To explore. To interact. To come back again and again. To participate. It transforms a previously static medium into an interactive and dynamic...

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Business

Business That Make Money Right Away

Business That Make Money Right Away Business is nothing but buying and selling goods or services for a monetary value. Typically, the main purpose of businesses is to make profits. There are only three major types of business. They are service business, trading business and manufacturing business. A service business is a business where the businessman provides services to those who require service and receives money in exchange for the services provided. So, what are the best businesses that make quick money? Services are intangible products such as skills, mentoring, consulting, etc. A mercantile business is a business where a trader sells goods in exchange for money. Merchandise can range from a pin to an airplane. The manufacturing business is a business where a businessman purchases

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Marketing

But what could you learn instead?

The other day, I was talking to a friend in college. He was complaining about a lousy class he was taking, one that was now significantly worse because it was online. I asked why he was even taking it, and he looked at me like I was nuts. He’s in it for the education, not the learning. A colleague, recently graduated from a famous college, told me about the regime of clickers, used to make sure that students actually come to class and don’t fall asleep while they’re there. The degree is what’s on offer, not fundamental change. For a semester, I taught at the esteemed Stern business school at NYU, regularly ranked in the top twenty of all business schools. In every class, students angled for a way to do less work and have less engagement. One skill they had mastered

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