Marketing

Why marketers should avoid discounting (and what you can do instead) [OC}

Source (with images): https://www.linkedin.com/pulse/you-cannot-buy-customers-why-marketers-should-avoid-grolleman/ ​ ~ I can count on one hand the times I’ve cooked the last year, living in Shanghai. Thanks to coupons on food delivery APP’s, not only is it often cheaper to have food delivered than to eat it at a restaurant, it’s difficult to make dishes yourself in your own kitchen and compete on price with the raw ingredients you have to buy (and cooking skills, but that is not the point here). There was a time though, that this was even more extreme. A few years ago you could basically eat for free if you’d just change APP every day, each platform offering weekly coupons you could use. Now only Ele.ma and Meituan remain. We saw a similar price war in 2018 and 2019 with sharing b

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