Marketing

Homemade science

Homemade art is essential. It’s the only kind that resonates. A human, doing something that might not work. Something generous. Homemade cuisine is the basis of all the food we eat. A chef, a terroir, a culture, coming together to make something memorable, real and delicious. And homemade solace, the human to human connection of one person to another is at the heart of who we are. But homemade science and homemade engineering are obsolete. That’s because science and engineering are about rigor. Show your work. Do the math. Prove it. Darwin and Newton and Galileo began as homemade scientists, but then they shifted gears and put in the effort to show their work and test their work. That’s the difference between alchemy and calculus. The other elements of our lives depend on

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