Marketing

Are Plain-Text Emails More Likely to Reach the Inbox than HTML Emails?

Has a marketing "expert" told you plain-text emails hit the inbox more often than HTML emails? Or that plain-text emails have a 100% deliverability rate? If so, they’re lying or misinformed. In this post, I’ll debunk the common myth that plain-text emails reach the inbox more than HTML emails. Plain-text emails are NOT more likely to reach the inbox. I interviewed email marketing and anti-spam expert Laura Atkins to get her take on this myth. Laura is a founding partner of the anti-spam consultancy and software firm Word to the Wise, and she has over 20 years of experience tracing internet abuse. At Word to the Wise, she advises businesses on how to reach the inbox and respond to spam complaints. I asked Atkins if plain-text emails are more likely to reach the inbox. ...

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Marketing

Why marketers should avoid discounting (and what you can do instead) [OC}

Source (with images): https://www.linkedin.com/pulse/you-cannot-buy-customers-why-marketers-should-avoid-grolleman/ ​ ~ I can count on one hand the times I’ve cooked the last year, living in Shanghai. Thanks to coupons on food delivery APP’s, not only is it often cheaper to have food delivered than to eat it at a restaurant, it’s difficult to make dishes yourself in your own kitchen and compete on price with the raw ingredients you have to buy (and cooking skills, but that is not the point here). There was a time though, that this was even more extreme. A few years ago you could basically eat for free if you’d just change APP every day, each platform offering weekly coupons you could use. Now only Ele.ma and Meituan remain. We saw a similar price war in 2018 and 2019 with sharing b

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Marketing

Homemade science

Homemade art is essential. It’s the only kind that resonates. A human, doing something that might not work. Something generous. Homemade cuisine is the basis of all the food we eat. A chef, a terroir, a culture, coming together to make something memorable, real and delicious. And homemade solace, the human to human connection of one person to another is at the heart of who we are. But homemade science and homemade engineering are obsolete. That’s because science and engineering are about rigor. Show your work. Do the math. Prove it. Darwin and Newton and Galileo began as homemade scientists, but then they shifted gears and put in the effort to show their work and test their work. That’s the difference between alchemy and calculus. The other elements of our lives depend on

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Marketing

How can you edit and organize your content with Scoop.it

You already know that content curation can empower not just your content marketing, but all of your marketing efforts across the board. Some of the biggest challenges that come with content curation include questions like: How can I find the right content to curate? What should be my content curation strategy? Can I curate content without spending too much of my time? We’ve put together a guide on discovering and curating content with Scoop.it—make sure to check it out if you already haven’t. Now that you have the right tools to find and curate content, your next challenge may be this one: how can I edit and organize my content to make it easy to find, read, and share? In this guide, we’re showing you how to keep track of all you best content with Scoop.it. Let’s go! Scoop.it topics:...

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