Marketing

Information wants to be free*

*No, that’s not what he said, and no, it’s not completely true. Thirty-five years ago, in a conversation with Steve Wozniak (pioneer of the personal computer), Stuart Brand (founder of the Whole Earth Catalog along with many other foundational disruptions), said: On the one hand you have — the point you’re making Woz — is that information sort of wants to be expensive because it is so valuable — the right information in the right place just changes your life. On the other hand, information almost wants to be free because the costs of getting it out is getting lower and lower all of the time. So you have these two things fighting against each other. This is prescient, and it deserves to be quoted or at least paraphrased correctly. Information wants to be free or it wants to be...

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