Toyota president rallies workers to new start
Toyota Motor Corp. chief executive Akio Toyoda apologizes before a U.S. House committee investigating deadly flaws that sparked a massive recall by Toyota. (Katsumi Kasahara/Associated Press)
Toyota president Akio Toyoda urged thousands of his employees Friday to work toward a new start and win back customer trust following safety lapses that have battered the world’s biggest carmaker.
“Let’s go with high spirits, have fun and be confident while staying humble,” Toyoda, choking up and wearing a grey workman’s jacket, told 2,000 workers packed into the company’s headquarters in Toyota, Japan.
“We are making a start today.”
His address, billed as “An Urgent Meeting for All Toyota — Toward a New Beginning for Toyota,” was also watched via live video by 7,000 workers at company plants. Representatives of suppliers and dealers also attended the event in the Japanese city named after the automaker.
Toyoda returned to Japan earlier this week after being grilled by U.S. lawmakers in a congressional hearing on the spate of quality lapses that include braking problems and sticking gas pedals the cause sudden acceleration. The problems have resulted in global recalls of 8.5 million vehicles.
Six million of the recalls have been in the United States and 270,000 in Canada, where Toyota has manufacturing plants in Ontario that produce several vehicles for domestic consumption and export to the U.S. market.
Other executives who appeared before congressional hearings on Toyota’s recalls also attended Friday’s event.
The head of Toyota’s North American sales unit, Jim Lentz, assured the crowd the company was working hard to restore customer trust. He urged all to be prepared for “a long road ahead” of harsh criticism.
Workers, who applauded executive speeches, said they were moved.
“I could feel the president’s anguish, and I felt we all must work harder,” Hideki Watanabe, 51, a Lexus engineer, said after the 45-minute meeting. “It breaks my heart to think that the cars we are making to bring joy to people might cause sorrow and accidents.”
U.S. transport regulators have linked 52 deaths to crashes allegedly caused by sudden, unintended acceleration in Toyota cars.
© The Canadian Press, 2010
Related posts:
- Toyota CEO invited to testify in U.S. U.S. congressmen have invited Toyota Motor Corp. president Akio Toyoda...
- Concerns Grow As More Toyota Cars Crash Five more accidents involving Toyota’s latest Prius model have been...
- Toyota ‘Misled Public’ Over Car Recalls The beleaguered car giant Toyota repeatedly rejected the possibility that...
- Toyota boasted of saving $100M on recall Toyota officials claimed they saved the company $100 million by...
- Toyota begins rebuilding its brand Stephen Beatty, managing director of Toyota Canada, said what Canadians...