Marketing

Deliver Personalized Emails in Less Time with Dynamic Email Content

Personalizing your email content increases opens, clicks, and sales. In fact, personalized emails get 6x higher transaction rates, according to research from Experian. So why doesn’t every business personalize and segment their emails for each subscriber? It’s time consuming. Email segmentation involves multiple steps — creating unique versions of each email, building your segments, scheduling your emails, and then tracking the results from all your messages. That’s why AWeber just released dynamic email content. With it, you can create one email that’s personalized for each subscriber. You only need to hit send once. What is dynamic email content? Dynamic email content is text or images within your message that change based on the data or information you have about a subs...

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Investments

How to Earn Money Apps

How to Earn Money Apps The average person spends about 4 hours per day on their cell phone - and about 90 percent of that time is spent using apps. So why not turn your mindless scrolling into cold, hard cash? We've rounded up our favorite money-making apps, apps that help you earn cash back on online shopping, who pay you for your opinion, For those who will invest their extra change for you, even apps that will pay you to exercise. Yes true. To see which apps made the list.   Swagbucks The Swagbucks app - a reward app available on the Google Play store - is a site for people who are online anytime and want to earn extra and gift cards like the Amazon Gift Card every month. Whether it is reading emails, watching videos, etc., this user app lets you earn extra online for t

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Marketing

How to use content to increase employee engagement, retention, and happiness

The growth of each company depends on two essential groups: its employees and its customers. More often than not, companies put a lot of emphasis on the customer part. It’s reasonable: successful marketing can grow your company for years to come. However, if your employees aren’t engaged and committed to that growth, even the best marketing plan won’t help. It’s thanks to dedicated employees who genuinely care about your company’s future that you’ll see true success. When you think about it, marketing and human resources departments aren’t that different in their focus: First, great marketing focuses on customer experience, and great HR focuses on employee experience. And secondly, successful marketing doesn’t just work on acquiring new customers, but retaining them for a long time. Whe...

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Marketing

2020 Valentine’s Day GIF Guide

This Valentine's Day, forget a dozen roses. You need a dozen GIFs. The reason: Eye-catching visuals like GIFs in emails can increase click-through rates by 42% and conversion rates by 103%, and may positively impact your sales. Go ahead and add GIFs to your February email campaigns. The AWeber design team has already done the work for you and created 12 downloadable Valentine's Day GIFs! Just download them and add them to your emails using AWeber’s ridiculously easy-to-use Drag and Drop message editor. These GIFs will be a sweet treat for your subscribers — and your bottom line. Not an AWeber customer yet? Create your FREE account right now, and see how easy it is to use one of these GIFs in our Drag-and-Drop message editor. Download Your Valentine’s Day GIFs Step 1: Find the animated

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