Business

3 Dangerous Thought Patterns That Can Destroy Your Business

Many people desire to go into business for themselves but few individuals actually do. And those who do, 6 out of 10 of them fail within the first five years. Why are these businesses failing? I'll expose 3 dangerous thought patterns that can destroy your business and how to overcome them. #1: Doing What You Want To Do Without A Clear Vision A lot of people, who go into business for themselves are an expert in his or her craft. Unfortunately, most of them set themselves up for failure because, they start doing what they know to do and ignore the rest. These businesses begin operating according to the wants of the owner as opposed to the needs of the business. It is this dangerous thought pattern that dooms their business before it even begins, and the reason is simply this: The o

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Marketing

Scoop.it new feature: level up your email newsletter campaigns in Scoop.it

The way we feel about newsletters here at Scoop.it was never a secret. Some platforms diminish your reach so much it can destroy your business if you rely on them (looking at you, Facebook), and others get entirely wiped off the face of the planet (looking at you, Google+). This dynamic will never end—platforms will always keep emerging and disappearing. But the one thing you will always have control over—instead of being at its mercy—are emails. Our inboxes are a private, protected space and unlike with hundreds of accounts we’re happy to follow on social media, we only let the selected people and companies into our email inbox. This is why we’re thrilled to introduce you to our updated Newsletter feature in Scoop.it Enterprise. In this post, we’ll show you around and c...

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Marketing

CFC 2012: Missing the confidence to set the right tone?

The 5th Annual Creative Freelancer Conference, June 21-22 in Boston (early bird deadline is April 30!), is rapidly approaching. For today’s podcast interview, we have Marcia Hoeck, giving us a preview of her session, Skillful Communication with Clients.  Q: What’s the biggest mistake creatives make when communicating with clients?  Marcia: The biggest mistake is not setting the right tone and maybe taking things personally. We’re in a business where it’s our art, it’s our creativity, so we tend to take things more personally. We have to step back and realize this is a business relationship. We have to set the right tone. The client has to place his trust in you in order to feel confident that you can do the work.  The biggest miscommunication mistake is that we don’t establish ourselves ri

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Business

Best Investment Options in India

For any business person or an individual person investment is a very common practice that they do. Since there is a huge growth in the market for several business and organizations every person has a slight interest in the business. If you are looking for best investment plans India then this article will help you understand where you can invest to get reasonable profit and make money. There are many organizations available in the market where you can invest your valuable funds to make a profit but before investing in any other property you must understand where and how you can invest. Let us continue reading below to know more: Stocks: Well, stocks are the most popular investment option in India as well as around the world. Stocks are basically buying shares of companies a

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